Good Communications Guide - Improving pensions engagement


Why we need change

The simple answer is that while many more people are saving as a result of auto-enrolment, it is only a start. This is why we want you to join us to get people engaged in their pension. People want to save more; they just need more help from all of us.

This guide, created by Landscape, brings together ideas and approaches to help improve pension communications - there’s something here for you whether you are an employer, trustee or pension provider.



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Only 50% of people are on track to reach their retirement target
Number 3 on New Year's resolutions list: Save more

Professional Pensions

YouGov Survey



The single biggest problem with communication is the illusion that it has taken place.
George Bernard Shaw




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